The Beauty Shelf
The Beauty Shelf is a new kind of beauty website. As well as news on the latest launches and reviews of products as they hit stores, it has in-depth features, trend galleries and exclusive interviews. Branded as ‘social media for beauty lovers’, users can create their own accounts which allows them to leave reviews on products too. They can also get customised product suggestions based on their skin or hair type, area of interest or favourite brand, chat to other users via the forums and add their favourite products to their personal beauty shelf.